Northcutt Media is working diligently to begin incorporating video advertising capabilities with each of our Fan Site partners in order to help you increase your reach and market position to your target market. Research shows video is the fastest-growing segment of the Internet advertising market, up 38 percent from 2008. Here are a few of the basics you need to know about video advertising:
In the world of video advertising there are five types of ads:
- Pre-Roll: A 15- or 30-second ad that viewers watch before a show or video clip. This ad is the most predominant format, you can place pre-rolls on a number of sites and recieve comprehensive data about who’s watching them.
- Interactive: A pre-roll that creates an interaction for the viewer, such as entering a Zip Code. Using interactive ads leaves viewers with a stronger memory of your brand.
- Overlay: A text or graphic that appears on the bottom or top portion of the video allowing users to click your ad and go to your website. Most TV viewers are accustomed to this format increasing usage of overlay ads by Web publishers.
- Invitation: Similar to an overlay, but the message briefly appears alongside the actual video player rather than on top of it. The message can be targeted to your audience and are timed to appear at moments when viewers are most likely to click on it.
- Companion: A static banner that appears alongside a video player, typically in conjunction with another ad from the same sponsor, like a pre-roll or overlay. Your ad appears for the duration of the video, inviting viewers to click through your site at their leisure.
Now that you know the basics, here are a few tip to consider with online video advertising:
- Video is worth 1000 words- Video advertising is a very effective way to reach your audience. What better way to advertise your products and services than to actually show someone?
- Possiblities are endless- Distributing video ads is easy. You can upload it to YouTube, host it on your web site, send it via email, share the ad on your blog, make it searchable, etc. With video advertising, your visibility has no end.
- Spice it up a bit- In order to reach your audience, increasing your video ad’s value is key. You can add a coupon to it for promotional purposes, you can choose the music and the preferred video footage increasing the opportunity for more views.
- Placement is everything- To reach your audience effectively, place ads where people browse and tend to linger and spend more time. Website users need your ad to be within a mouse click away.
If video advertising is something of interest for your business, we want to hear about it. Email amanda@northcuttmedia.com for more information.
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