- Push Forward- Within the media market, it is difficult to find your audience, and even more harder to grab their attention. Using the “push” style of advertising is becoming more popular. “Push” advertising refers to all efforts to get the word out to an entire group of potential customers in order to capitalize on those that are already interested in your product or service. To really reach your exact target market, Northcutt Media has an extremely specific audience and allows businesses to engage their target market – 25-55 year old, well-educated men making high incomes, so you don’t have to take a shot gun or push approach to your online marketing.
- Power to the Consumer- The Internet has given the consumer power and access to a variety of information. With just a simple click of a button, your customer has access to information at the tip of their fingers. Word of mouth and spread of information is one of the biggest factors of consumer opinion. These types of discussions happen every day on college fan site discussion forums. If you’re receiving this newsletter, chances are your product or service has been discussed on one of the Northcutt Media sites.
- Trust is the Game- Trust is key in any relationship. And your relationship with your customer is no different. When customers become more skeptical about you and your product, they are less likely to buy your product. So start building that trust early. Sponsoring online sport communities and forums are a good way to build that direct relationship with your customer by engaging them directly in conversations and answering any questions about your industry that might arise.
- Fans are #1- Experience is everything. When designing a sponsorship plan, put the fans’ experience first. To make your sponsorship successful, focus on the fan’s return on experience. As a sponsor, Northcutt Media works directly with you to custom tailor giveaways, contests, announcements, etc. on our forums. We do this because it’s advertising that really works, while providing an excellent experience for our site users, a.k.a. the fans.
Links for November
- 3 Trends in Sport Marketing to take advantage of in the next 5 years:
- Companies start going more digital in their advertising:
- Sports Marketing tips to better improve your brand image
Northcutt Media welcomes VolNation.com and KentuckyInk.com to our network of sites!
A warm welcome to our new sponsors: Allen Assarian with Allstate, Landscape Direct, The Big Red Shop, and the Sooner Legends Inn & Suites.
{ 0 comments… add one now }